Small and Medium-sized Enterprises Approach to Design Management

نویسندگان

چکیده

This paper considers Small and Medium-sized Enterprises (SMEs) Design Management. More precisely the relationship between design management business prosperity. The study is based on quantitative research conducted in January 2019. main issues are transformed into questions. These questions further evaluated several hypotheses, which were statistical tested. results suggest that (as presumably expected) there a correlation well-managed analyzed across size of companies, with regard to B2B/B2C/B2G. limitation seen mainly limited number samples coming only from Czech economy. did not depth identify term "business prosperity". Sometimes prosperity labeled by increasing profits, sales, market share, or brand value. originality lies uniqueness possibility utilization its other economies similar Republic.

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ژورنال

عنوان ژورنال: Strategic Design Research Journal

سال: 2022

ISSN: ['1984-2988']

DOI: https://doi.org/10.4013/sdrj.2021.151.03